Tumblr Artist Alley

Role: Community Outreach & Research, CREATIVE STRATEGY

Artist Alley is an ongoing marketing initiative on Tumblr that acts as a way to promote and empower artists and creators to sell their work straight from their own storefronts, on their own terms. The goal is to provide a place for artists on Tumblr to feel comfortable to share a small selection of their own work to the wider audience on the platform, without the pressure of outside brands pushing their own monetary goals on them. Tumblr Artist Alley exists solely to showcase the breath of the artists’ creativity in their products.