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Curséd Costumes with Hewie & Bones

Curséd Costumes with Hewie & Bones

ROLE: ART DIRECTION, VISUAL DESIGN

Curséd Costumes with Hewie & Bones is an incredibly fascinating and creative Halloween campaign that took place on Tumblr during the spooky season of 2023. It was specifically designed to captivate the attention of the vibrant community of artists and creators who call Tumblr their virtual home. By providing them with the incredible opportunity to unleash their artistic talents, the campaign allowed participants to design their very own characters using the unique templates shared on art.tumblr.com. With their captivating appearances and alluring personalities, Hewie & Bones were the ultimate muses to ignite the imagination of the talented participants, serving as the perfect examples to inspire and elevate the overall experience.

VISUAL GRAPHICS

VISUAL GRAPHICS •

 

Using these beautifully designed and user-friendly templates, users were able to unleash their creativity and showcase their artistic prowess by effortlessly designing unique and captivating characters. With a new theme prompt shared every day, they were inspired to explore various styles and genres, creating truly remarkable creations to be shared online. The power of these templates fostered a sense of community and camaraderie among users who eagerly shared their masterpieces and exchanged feedback, continuously igniting a spark of inspiration for everyone involved.

MISCELLANEOUS GRAPHICS

MISCELLANEOUS GRAPHICS •

USER PARTICIPATION

USER PARTICIPATION •

Campaign Coordinators: Bea Vantapool & Loll Junggeburth
Art Director & Lead Designer:
Jasmine Ho