Tumblr Year
in Review 2022
Role: Art Direction, VIsual Design, Overall Creative Strategy
The annual campaign reflects the yearly Tumblr trends in the form of lists on fandom.tumblr.com, the official guide to fandom on Tumblr. The goal was to showcase each topic through the use of brand colors, and iconography. A total of 30 individual post headers were created for the campaign, in addition to various other graphics designed for digital spaces within and outside the Tumblr platform.
TYPOGRAPHY
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TYPOGRAPHY •
The typography chosen for this project is based on my own handwriting, which adds a unique and fun appearance to the overall design. By using my own handwriting as the basis for the typography, it creates a personal touch that sets the project apart from others. The irregularities and quirks of my handwriting bring a sense of authenticity and individuality to the text, making it visually engaging and memorable. This approach not only showcases my personal style but also adds a playful and charming element to the design, making it more relatable and enjoyable for the audience. It also connects with the visual imagery of the overall campaign seamlessly.
VISUAL GRAPHICS
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VISUAL GRAPHICS •
GUERILLA MARKETING
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GUERILLA MARKETING •
These posters were created to be posted throughout cities in the US, amplifying the messaging that Tumblr is the place on the internet for fandom and art.
SOCIAL PROMOTION
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SOCIAL PROMOTION •
Campaign Coordinator: Cates Holderness
Art Director & Lead Designer: Jasmine Ho
Editorial Copywriters: Bea Vantapool, Loll Junggeburth, Allegra Rosenberg