Tumblr Year
in Review 2021
Role: Art Direction, VISUAL Design, Overall Creative Strategy
The annual campaign reflects the yearly Tumblr trends in the form of lists on fandom.tumblr.com, the official guide to fandom on Tumblr. The goal was to showcase each topic through the use of brand colors, font, and iconography. A total of 29 individual post headers were created for the campaign, in addition to various other graphics designed for digital spaces within and outside the Tumblr platform.
VISUAL GRAPHICS
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VISUAL GRAPHICS •
In the world of digital creativity and fandoms, I found my niche by combining my passion for illustration and typography. By merging these two artistic components, I have successfully created graphics that effortlessly capture the nuanced essence of specific fandoms on Tumblr. With each illustration meticulously crafted to reflect the unique characteristics and iconic elements of a particular fandom, I bring forth a visual representation that resonates deeply with users on Tumblr. Additionally, my chosen typography further enhances the graphics, ensuring that the textual elements seamlessly blend with the doodles while still keeping it clean. With each creation, I strive to pay homage to the intricacies of these fandoms, encouraging camaraderie and connection among fans while igniting their imagination within the digital realm of Tumblr.
SOCIAL PROMOTION
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SOCIAL PROMOTION •
Campaign Coordinator: Cates Holderness
Art Director & Lead Designer: Jasmine Ho
Editorial Copywriter: Bea Vantapool, Loll Junggeburth, Allegra Rosenberg
Your Tumblr Year
in Review 2021
Role: Art Direction, visuAL Design, Illustration, Animation
As part of the end-of-year campaign, Tumblr launched their first ever personalized Year in Review for the user base. The feature allowed users to surface their Top 5 posts of 2021 and other relevant data to their blogs.
VISUAL WALKTHROUGH
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VISUAL WALKTHROUGH •
Campaign Coordinator: Ben Marazzi, Jess Frank
Art Director: Jasmine Ho
UI/UX Designer: Elena Scherer
Editorial copywriter: Caragh Poh, Loll Junggeburth