Tumblr 15
Role: Art Direction, Visual Design, Content & Creative Strategy
In celebration of the platform’s 15th anniversary, Tumblr focused on marketing the brand to folks on the internet through paid social ads. The goal was to build brand relevance and to bring new and lapsed users to the platform. The aim of the branding for this campaign was to showcase the viral posts originated from the Tumblr platform.
PROMOTIONAL GRAPHICS
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PROMOTIONAL GRAPHICS •
To celebrate Tumblr's 15th anniversary, I embarked on a creative journey by tapping into the platform's rich history of viral posts. Exploring the vast archives, I delved into a plethora of content that had captivated the Tumblr community over the years. From hilarious memes to thought-provoking quotes, each post told a unique story and held immense cultural significance. Drawing inspiration from these viral gems, I curated a collection of promotional graphics that paid homage to the platform's vibrant past. By embracing the nostalgia and essence of Tumblr's online culture, these visuals became a nostalgic reminder of the community's creative spirit and the platform's lasting impact on the digital landscape.
Campaign Coordinator: Matthew Ryan, Cates Holderness
Art Director & Lead Designer: Jasmine Ho