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Hauntober

Hauntober

Role: Art Direction, visual Design, Content & Creative Strategy

Halloween holds a special place in the hearts of Tumblr users, making Hauntober (2020) and Hauntober Returns (2021) a cherished tradition that emerged from the community's love for this spooky season. Embracing the spirit of creativity, daily (2020) and weeklong (2021) prompts were devised for both artists and non-artists on Tumblr to unleash their imaginations. The unique graphics associated with this campaign were extensively showcased on and off the Tumblr platform, captivating audiences during the months of September and October in 2020 and 2021.


VISUAL GRAPHICS

VISUAL GRAPHICS •

2020

2021


SOCIAL PROMOTION

SOCIAL PROMOTION •

Campaign Coordinators: Bea Vantapool & Loll Junggeburth
Art Director & Lead Designer:
Jasmine Ho