Tumblr Year
in Review 2019
ROLE: ART DIRECTION, visual DESIGN, OVERALL CREATIVE STRATEGY
The annual campaign reflects the yearly Tumblr trends in the form of lists on fandom.tumblr.com, the official guide to fandom on Tumblr. The goal was to provide clean vector iconography to showcase the interests of the users on Tumblr. Using brand colors and font, a total of 42 individual headers were created for the campaign.
VISUAL GRAPHICS
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VISUAL GRAPHICS •
“Fandometrics is the result of our efforts to compile a database of Tumblr’s most talked-about entertainers and entertainments, and track the shifts in our users’ collective conversations”
PARTNER GRAPHICS
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PARTNER GRAPHICS •
Campaign Coordinator: Amanda Brennan
Art Director & Lead Designer: Jasmine Ho
Editorial Copywriter: Bea Vantapool, Cates Holderness