June on Tumblr

ROLE: ART DIRECTION, VISUAL DESIGN

The June on Tumblr campaign is Tumblr’s marketing project for Pride month 2023 on prideplus.tumblr.com. The goal of the campaign is to create a light, playful, and fun space for the LGBTQIA+ folks on Tumblr, especially when 2023 has been a tough year for those who identify themselves to be within the community.

For the campaign, we carefully selected a color palette and typography that exude fun and uplifting vibes. The vibrant colors we chose, such as joyful yellows, energetic pinks, and playful blues, instantly catch the eye and elicit feelings of excitement and happiness. These hues are reminiscent of sunny days, clear skies, and carefree moments, effortlessly conveying a sense of joy and positivity. Complementing the vibrant colors, our typography is bold and dynamic, with whimsical curves and playful accents that further enhance the campaign's fun and uplifting atmosphere. Each element, from the cheerful colors to the lively typography, works in harmony to create a visually captivating experience that radiates with enthusiasm and spreads a sense of delight to all who encounter the campaign materials.

Campaign Coordinators: Bea Vantapool, Loll Junggeburth
Art Director & Lead Designer: Jasmine Ho
Video Editor: Sanh Tran