Tumblr x
New York Comic Con
Role: Art Direction, Visual Design
A partnership between Tumblr and ReedPOP for New York Comic Con 2023. Tumblr sponsored the Empire Stage, a center of entertainment and awe during the convention. I created a brand identity that matched the convention's vibrant ambiance, representing Tumblr's commitment to excitement and leaving an impression on attendees.
COLOR & TYPOGRAPHY
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COLOR & TYPOGRAPHY •
New York Comic Con has always been an event that represents the thrilling world of comics and pop culture. To capture the essence of this event, the branding campaign needed to exude the same sense of fun, excitement, and love for all things geeky. Bright yellows, reds, blues, and pinks dominate the palette, reminiscent of the flashy and vibrant colors typically found in comic books. Following the striking color scheme, the typography selected for the campaign is strategically designed to amplify the fun and exciting atmosphere of New York Comic Con.
PROMOTIONAL GRAPHICS
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PROMOTIONAL GRAPHICS •
📸: Emeline Lotherington, Robert Douthat
SOCIAL PROMOTION
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SOCIAL PROMOTION •
Campaign Coordinator: Matthew Ryan
Art Director & Lead Designer: Jasmine Ho
Copyrighter: Loll Junggeburth
Video Editor: Sanh Tran