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Fandometrics

branding for tumblr’s weekly fandom lists

Tumblr Fandometrics

Role: Art Direction, visual Design

Fandometrics is compiled by a database of Tumblr’s most talked-about topics that are then formatted into lists on fandom.tumblr.com. Every January, the design is updated to reflect the previous year’s Year in Review campaign. Using brand colors and font, these graphics made on a weekly basis to represent the fresh rankings of each topic on the platform.


VISUAL GRAPHICS

VISUAL GRAPHICS •

2025

2024

2023

2022

2021

Campaign Coordinators: Amanda Brennan (2013-2021), Cates Holderness (2021-Present)
Art Director & Lead Designer: Jasmine Ho
Editorial Copywriter: Bea Vantapool